Tailor Messages to Client Personas
Use analogies that relate to daily life—risk buckets as pantry shelves, cash reserves as emergency kits. Celebrate micro-wins to build confidence, and clarify that volatility is movement, not failure. What analogy has clicked with your newest clients? Tell us and inspire someone.
Tailor Messages to Client Personas
Connect investment choices to cash conversion cycles, runway, and optionality. Present scenarios as operational levers, not abstract percentages. A founder once said, “I finally saw our portfolio like an inventory strategy.” Reframe your language and watch decisions speed up.